BLUFF is a multi-format media outlet built by and geared towards those passionate about poker. Founded in 2005, BLUFF properties include BLUFF Magazine; the world's most widely distributed poker print publication,; an industry leading poker news and information website, and BLUFF Mobile; a comprehensive app available for iOS and Android devices. Purchased by Churchill Downs Incorporated in 2012, BLUFF is recognized as a strong brand in an industry poised for a second boom.

Eddy Kleid


Eddy formerly served as the Director of Marketing for RealTime Gaming, a leader in the online casino software industry. Prior to this, he served as Director of Analysis in a high-profile internet start-up (, and earlier, as Assistant to the President of Omnicare, Inc., a Fortune 500 healthcare company (NYSE: OCR). Eddy is also a former member of the 82nd Airborne Division out of Fort Bragg, North Carolina.

- MBA, Georgia Institute of Technology

- BA in Political Science, University of Georgia